Medusa SS21

The SS21 collection has two common denominators. Initially, it was the arrival of the #metoo movement in Greece that urges people to talk about the abuse they have suffered and then our love for ancient Greek culture and mythology. According to the legend, Medusa was the most beautiful priestess in the temple of the Goddess Athena. One day the God Poseidon raped the beautiful priestess. Athena, not being able to oppose Poseidon, punished Medusa. The punishment was severe, transforming her beautiful curls into scary snakes and every human being that looked her in the eye was dying.

This collection is inspired by the legend of Medusa and presents its form as we imagine it! The semi-precious stones are the reference to the ancient Greek marbles of the Parthenon and the shine of the jewels symbolizes the light that we all hide inside us! The light we want to dominate in all human beings.

The collection is dedicated to people who have faced any form of violence, who seek redemption of their soul, so they can find the light inside them again.

Photo / Video: Yannis Fragos
Model: @lulamacilwaine
Styling: Notis Sakoulas
Muah: Sofia Maroudi